2016 was characterized, among other things, by the substantial increase in the popularity of online videos. And 2017 will be no different! Numerous statistics tend to show that this year, video content will continue to grow in popularity.
The arrival of Facebook Live
The launch of Facebook Live, now available to everyone, significantly marked 2016. In fact, the functionality was first launched in 2015, but it was only accessible to celebrities. Since April 2016, however, any entity with a Facebook page or profile has the option to livestream on the social platform.
Statistics show that four times more consumers prefer to watch a product video, than those who choose to read a text. Video content on social media is shared 1200% more than printed text or images. That is huge! Companies can no longer ignore this fact. A little point regarding B2B companies: Facebook Live is not the best option. Facebook is the ideal environment to speak to consumers, but not professionals.
A controlled environment that limits access to the targeted audience via a dedicated live platform is key for sharing live B2B content, and essential when looking to generate revenues.
Finally, according to Cisco, by 2020, video content will represent 82% of all Internet traffic versus 70% in 2015. It appears obvious that video will continue to grow in popularity in the upcoming years; this content format is unavoidable for companies in 2017.
Differentiate yourself with quality
Whether or not you use social media or another platform to create live video, consider dealing with a team of experts to standout amid the innumerable videos and ensure your brand image is valued online. Even though the low cost of producing a video yourself may be enticing, poor quality can do more harm to your company’s growth than contribute to it. It all depends, of course, on the strategy.