In February 2018, just a few months after Montréal hosted the former U. S. President, Barack Obama as a part of the Bell International Leaders series, it was Michelle Obama’s turn to honour us with her presence by offering a very inspiring conference.

The Chamber of Commerce of Metropolitan Montréal (CCMM) welcomed former U.S. President Barack Obama in June 2018 as part of its Bell International Leaders series. Then in February 2018, the CCMM amazes once again by hosting the former First Lady, Mrs. Michelle Obama. More than 10 000 people, among them 2000 young women, heard this inspirational woman speak of her experience and her vision of the future. The entire city was moved and thrilled by her visit.

To highlight the themes of the 3 major social initiatives developed by the former First Lady of the United States, Agence Webdiffusion was mandated to create a video that would present Mrs. Obama.


CLIENT: Chamber of Commerce of Metropolitan Montreal
EVENT: Michelle Obama conference
YEAR: 2018


Video objective

  • Highlight the 3 pillars of Michelle Obama’s social initiatives: education, social responsibility, leadership.



  • Interesting fact: The video to introduce Mrs. Obama to the audience of 10 000 was approved as is, without any changes!